Our Services /
Our four practice areas cover the whole reputation lifecycle: assess, build, protect, defend, recover and realise value.
Our four practice areas work together to build, leverage, defend and bank reputation. From establishing credibility and creating opportunity to anticipating threats, countering adversaries and recovering from damage, we combine experience, intelligence, creativity and technology to protect our clients’ standing and turn it into lasting value.
The Grid provides continuing monitoring of emerging threats to reputations. Our research and reputation benchmarking establish a baseline and track changes in trust, authority and exposure.
We also build AI tools for research, analysis and publishing, helping institutions put their knowledge to work and extend the capacity of their teams.
OUR PRACTICE AREAS01
Corporate & Public Affairs →
This practice owns how clients establish their position, maintain support and defend themselves under pressure.04
Advisory & Leverage →
This practice connects reputation to leadership, decisions, relationships and commercial value.02
Creative & Content →
This practice creates the material and platforms through which reputation is built, while checking how that material may be interpreted or exploited.03
Intelligence & Technology →
This practice establishes facts, detects exposure, investigates hostile activity and builds the systems that support assessment and action.Our four divisions work together around a client’s reputation. We combine communications, creative work, intelligence, technology and senior counsel with global relationships and specialist operators. Each assignment draws on the capabilities needed to achieve four objectives.
Take control /
01. Build
Whether you are establishing a business, launching an organisation or building a public profile, we develop your positioning, identity, platforms and communications. We create the foundations for how you will be known, understood and trusted.
02. Leverage
You may want to speak at the United Nations, launch a book, secure sponsorship or enter a new market. We define the route, develop the proposition and pursue the relationships and opportunities that can get you there.
03. Defend
We identify where threats originate, how they spread and who they can influence. From hostile coverage and coordinated digital campaigns to geopolitical exposure and disputes, we combine intelligence, communications and direct intervention to contain damage and protect your position.
04. Bank
We assess reputational value, price the opportunities it creates and develop indices to track performance over time. This gives you a firmer basis for sponsorship negotiations, partnerships and investment in your reputation.
Corporate & Public Affairs08Corporate & Stakeholder Communications
01Communications with investors, employees, customers and communities, including transactions, organisational change and sensitive announcements.
Public Affairs & Government Relations
02Policy positioning, government engagement, regulatory communications and community consultation.
Media Relations & Executive Positioning
03Media engagement, interviews, commentary and public profiles that establish authority.
Identify vulnerabilities in decisions, conduct and relationships; prepare response plans, spokesperson training and crisis exercises.
Reputation Risk & Preparedness
04Crisis & Reputation Defence
05Defend clients against hostile campaigns, allegations and disruptive events using experience, intelligence and technology.
Cyber Crisis Communications & Extortion Response
06Manage communications during breaches, leaks and ransomware incidents, with specialist support for threat-actor engagement and negotiation.
Disinformation & Impersonation Response
07Challenge false claims, respond to deepfakes and impersonation, and engage platforms, publishers and affected stakeholders.
Digital Clean-Up & Reputation Recovery
Pursue corrections and justified removal requests, repair digital profiles and rebuild stakeholder confidence after damage.
Creative & ContentBrand Strategy & Identity
01Establish positioning, language and visual identity for organisations, leaders and new ventures.
Public Affairs & Government Relations
02Policy positioning, government engagement, regulatory communications and community consultation.
Publishing & Thought Leadership
03Produce research reports, books, articles, indices and data visualisations that establish expertise.
Video, Audio & AI Production
04Create films, podcasts, presenter content and synthetic media for publishing, campaigns and training.
Websites, Platforms & Discoverability
05Build digital platforms and improve how clients and their authoritative material appear in search and AI answers.
Content & Language Assurance — CSAT
06Assess posts, speeches and campaigns for emotional tone, ambiguity, cultural sensitivity and semantic consistency before publication.
Executive Presentation & Live Support
07Prepare scripts, briefing material and rehearsals, supported where useful by presentation technology such as Even G2 Teleprompt.
Intelligence & TechnologyGeopolitical & Country Risk
01Assess how conflict, political decisions, sanctions and international developments affect a client’s interests.
Threat Monitoring & Early Warning — The Grid
02Monitor relevant actors, markets and information channels, assess changes and flag matters requiring action.
Uncovering Negative Campaigns
03Trace campaign origins, coordination and distribution, assessing the actors and interests involved where evidence permits.
Information Warfare & Propaganda Assessment
04Analyse state narratives and organised influence operations, including their claims, methods, audiences and implications for clients.
Digital Forensics & Evidence Preservation
05Collect, preserve and examine digital evidence, with technical forensic specialists and documented handling where required.
Hiring, Board & Counterparty Due Diligence
06Verify material background claims, references and conflicts through proportionate checks relevant to the appointment or relationship.
Deepfake & Media Authenticity Assessment
07Examine images, video and audio using source verification, provenance and technical analysis, reporting confidence and unresolved questions.
Reputation Index & Benchmarking
08Track trust, authority and exposure against defined indicators, stakeholder groups and competitors, with a clear methodology.
AI Testing & Reputation Audits
09Test AI outputs for factual, confidentiality and reputational risks, and assess how public AI systems describe clients.
Privacy & Surveillance Risk Consulting
10Assess recording, transcription and data exposure from smart glasses, cameras and listening devices; develop workplace and event protocols.
Bespoke AI, Automation & Dashboards
11Build tools for monitoring, analysis, communications and operational workflows, including products partners can offer to their clients.
Advisory & LeverageReputation Lifecycle Strategy
01Set a programme covering reputation building, risk reduction, ongoing protection, recovery and the realisation of value.
Board, Executive & Principal Counsel
02Advise on sensitive decisions, leadership conduct, public positions and competing stakeholder interests.
Market Entry, Expansion & Exit
03Assess conditions, establish relationships and support clients entering, expanding within or withdrawing from a market.
Special Situations & Disputes
04Develop options and support negotiations where political, commercial, legal and reputational interests converge.
Executive Search & Recruitment
05Identify, assess and appoint senior leaders, with reputation, judgement and stakeholder credibility included in the brief.
Institutional Access & Engagement
06Develop the proposition and relationships required to engage institutions, forums and decision-makers.
Partnerships & Sponsorship
07Identify opportunities, develop propositions and support commercial negotiations.
Reputation Value & Opportunity Pricing
08Assess the commercial value associated with reputation and advise on sponsorship, partnerships and other opportunities.
law, risk and security firmsWe work alongside law firms, risk firms and security firms on sensitive and complex mandates. Our contribution can include strategic communications, reputation defence, investigations, research, digital forensics and creative execution.
We can lead a defined workstream or support a partner’s existing client team. We also design and build bespoke AI tools that partners can use in their own operations or offer to their clients.
Engage with us
Defined assignments with clear objectives
PROJECTSOngoing advice, intelligence and practical support
RETAINERSMandates, specialist services and technology
Partnerships