The arsenal
Building, leveraging, defending and valuing reputation requires different disciplines at different stages. Navigantium brings these capabilities together around the assignment, with senior direction and clear responsibility for delivery.
We begin with the objective and assemble the people, methods and technology required to achieve it. An assignment may involve securing coverage, creating a publication, building a platform, approaching an institution, investigating a hostile network or deploying on the ground.
These capabilities operate together. Intelligence informs communications, research guides creative work; technology extends coverage, and direct engagement tests what analysis alone cannot establish. The combination allows us to carry an assignment from initial assessment through to execution.
The capabilities behind your reputation.
-
Positioning, media relations, executive counsel, stakeholder engagement and crisis communications. We develop the argument, prepare the people who will deliver it and manage its communication to the audiences that matter.
-
Research into organisations, individuals, networks and claims that may affect a client’s position. We examine sources, relationships and patterns of activity to establish what is happening and inform the response.
-
Assessment of the political and international forces that shape reputation. We consider how conflicts, government decisions, cultural differences and cross-border relationships may affect a client’s operations, associations and public standing.
-
Brand identity, editorial development, reports, presentations, books, campaigns, video and audio. We turn expertise and ideas into material that people can understand, assess and use.
-
Websites, digital products, monitoring systems and AI-assisted research and production. Our practical experience training large language models and building AI products informs both the tools we develop and the advice we provide.
-
Audience research, reputational assessments, indices and performance reporting. We establish a basis for decisions and track whether the work is producing the intended effect.
-
Institutional engagement, local research, direct approaches and deployment where the assignment requires it. We draw on international experience and specialist relationships to support work across markets, cultures and political environments.
4bn
We’ve spent more than ten years building global audiences to reach more than 4 billion impressions each month, across global media and social media.
170+
We maintain deep cultural understanding, with successful and influential campaigns and advisory work across 5 continents and 170 countries.
20+
Over 15 years, we’ve worked with more than 20 of the Fortune 500, global brands, and some of the world’s most respected and leading institutions.
$50m
We combine the strategic rigour of a consultancy with the sensibility of a financial firm, advising on more than $50M of deals and projects.